During pregnancy and early motherhood, you become a little extra careful about your everyday choices. From the food you eat to the clothes you pick, every small decision starts to carry more weight. But the one area that often goes under-cared for is skincare.
That’s because many people aren’t aware that what you put on your or your baby’s skin gets absorbed into the system. During pregnancy or early childhood, this becomes more important than ever.
And that’s where EWG-verified skincare comes in.
In this blog, we’ll discover what EWG-verification means and why, as a mother, you should be particular about choosing EWG-verified skincare.
Keep reading!
What Does “EWG-Verified” Actually Mean?
The Environmental Working Group (EWG) is a nonprofit organization that assesses the safety of ingredients found in personal care products.
EWG Verified products have been verified to:
- Be free from toxins and chemicals associated with health risks
- Meet strict global safety standards
- Provide complete transparency regarding ingredients within the product.
In other words, an EWG Verification can help cut through the clutter and provide reliable evidence based on which products would typically be viewed as safe.
Why It Matters During Pregnancy
Pregnancy causes major changes to the body, including hormonal changes and changes in skin conditions such as an increase in dryness, increased sensitivity, changes in pigmentation, and the development of stretch marks.
Certain commonly used skincare ingredients, such as retinoids, have been identified as unsafe during pregnancy. Therefore, maintaining awareness about which ingredients to use and which not to use is vital.
By choosing EWG verified products, you can feel confident that you are using products that have already gone through a more stringent screening process, so you won’t have to continually ask yourself, “Is this safe?” This way, you can spend your time focusing on taking care of your skin.
Why Newborn Skin Needs Extra Care
The skin of a newborn is much different from that of an adult. A newborn’s skin is fragile, thin, and still developing everything needed for a healthy protective layer, which will continue to grow over time.
Newborns have a much greater chance of suffering from:
- Irritation due to friction or abrasions
- Dryness from environmental factors, such as air conditioning or dry air
- Reactions to topical products applied to their skin
By using products that have been through the EWG verification process, parents can be confident that they won’t be harmful to their little ones’ skin.
The Problem with “Just Natural” Labels
A common misconception is that just because something is labeled as “natural,” it must be safe for humans to use. However, that is not always true. In fact, some natural ingredients (such as strong essential oils) can be quite harsh, contrary to popular belief.
Building a Safer Routine, Step by Step
You don’t need to replace everything overnight when trying to switch to a safer skincare routine.
Just start with the basics like a gentle cleanser, a nourishing moisturizer, or oil
and a mild body lotion. These are the products that you most commonly use on yourself and your babies. Therefore, it is their formulation that matters the most.
To get that peace of mind, you can explore AreoVeda, an EWG-verified skincare brand specially curated for pregnant women, moms, and babies. In fact, AreoVeda is India’s 1st skincare brand to be EWG-verified (toxin-free), Ecocert certified (>98% natural), and cellularly tested on lab-grown human skin cells for safety and performance.
Final Words
If you’ve ever tried to read a skincare ingredient list, you know how overwhelming it can get. Long chemical names, conflicting advice online, and endless “safe vs unsafe” debates, it’s honestly, a lot.
During pregnancy or early motherhood, you already have enough on your mind. So choosing EWG-verified skincare products simplifies things. It removes the need to analyze every ingredient or Google every unfamiliar term.
It gives you that much-needed peace of mind, which can be of utmost importance during these days.
